Consumers are not only willing and ready to trade in their gas-guzzling car for a Prius or Leaf they are also willing to trade in their Nikes for a pair of Toms. As stated in the previous blog, “Do CSR and ethical sourcing mater to consumers of textile products. More and more consumers are going green and forcing companies to follow suit.
Consumers are no longer concerned with the designer label of their favorite little black dress or the brand of their shoes. They are concerned with where their products come from, who sourced them and how are they making changes to go green. Going green is not only just a trend anymore it’s a life style. Even celebrities have jumped on the bandwagon.
Emma Watson from Harry Poter has collaborated with Alberta Ferretti in producing an eco-friendly fashion line. H& M has also created an eco-friendly fashion line called “Conscious.” Wearing eco-friendly products is no longer for the tree huggers and hippies it is for the worldwide consumer. Other labels such as: Victoria’s Secret, Target Banana Republic and even Nike are also producing green products. Whether it is using organic cotton or recycling a car tire to produce a pair of shoes, consumers are going green and so is the textile industry.