The detrimental impact of the fashion world has been largely out of sight, out of mind, until now. Introducing an innovative and sustainable textile collection, dusk till dawn, which reincarnates waste products away from landfill and into textiles that truly fulfill the mind, body & soul.
Alas, the realm of refashioning the “glamour” embedded within the fashion industry is born, by dissecting and turning pre-conceived perceptions of the aesthetics of sustainability on its head! In turn exposing the dark side of fashion; including its astronomical impact on the environment and many of the worlds’ poorest people. Just think for a moment, all the processes involved in the fashion and textile industry, from raw material procurement to product disposal. It is truly mind-boggling. No wonder most t-shirts travel the distance of the globe in their production.
Be seduced by the smorgasbord of enticing and eclectic India. The architecture, patterns, religious monuments and colour reveal a multitude of holes and layers. These are embedded within the textiles of this range through a variety of contemporary and traditional techniques.
dusk till dawn serves up something for every one, whether it’s a sensuous evening gown worn at dusk or a dressing gown that glides over you like a second skin at dawn, a feeling of absolute ecstasy is guaranteed, as well as the ability to sleep better at night, knowing that your purchase has lessened the carbon footprint of this diverse industry, one step at a time.