It has come to the attention of the Brazilian authorities that Zara, the Spanish fashion chain and one of the largest in the world, has been using a contractor in São Paulo that was subjecting garment workers to sweatshop conditions. According to ‘The Guardian’ newspaper…”The Brazilian government has listed 52 charges against Inditex, Zara’s parent company, after it “rescued” 15 workers from a factory sub-contracted by AHA, the company responsible for 90% of Zara’s Brazilian production. Fourteen of the workers were Bolivians and one was from Peru. One was only 14 years old.”

Inditex released a statement saying that they can not be held accountable for “unauthorized outsourcing” but would compensate the workers because AHA had violated Inditex’s code of conduct. The response has not satisfied Brazilian authorities and they released a statement of their own by the lead prosecutor in the case. “AHA is a logistical extension of its main client, Zara Brasil,” said the prosecutor, Giuliana Cassiano Orlandi. “The company is responsible for its employees. Its raison d’être is making clothes and it follows that it must know who is producing its garments.”

Renato Bignami, who led the investigation, said the workers – who lived on the premises – worked 12-hour shifts in dangerous and unhealthy conditions. One Bolivian migrant worker stated that the labor component of a pair of Zara jeans selling at $126 (£76) was $1.14, which was divided between the seven people involved in the process. The workers earned between $156 and $290 a month. The minimum wage in Brazil is $344. The investigation began after unions reported last June that sweatshops in São Paulo were producing garments for Zara.

The following is a statement by lead investigator Renato Bignami: “They work 16 or even 18 hours a day,” he said. “It is extremely exhausting work, from Monday to Saturday, sometimes even Sunday depending on demand. I’ve seen workers who have taken home R$150-250 (£57-94) at the end of the month – after paying off housing debt, food debt, telephone card debt, debt [to people traffickers] for the journey here. Many have to work for three or four months to pay off the “coyotes” who have smuggled them into the country.” “These are classic cases of immigrant sweatshops,” Bignami said, adding that he had no doubt that such labor conditions characterized modern-day slavery. Workers often face “threats, coercion, physical violence. All this to increase productivity,” he added. To read the full article on ‘The Guardian’, published online on August 18th, 2011 please visit the following link: http://www.guardian.co.uk/world/2011/aug/18/zara-brazil-sweatshop-accusation
There have been some recent developments to this case since the accusations were first leveled at Zara.

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The plight of women workers suffering from sexual abuse and rape at Jordan’s largest garment factory, Classic Fashion Apparel, has been occurring for several years now. The Classic Fashion Apparel factory produces labels for Wal-Mart, Hanes, Kohl’s, Target, and Macy’s…with Wal-Mart being the largest producer at Classic. According to the Institute for Global Labour and Human Rights (IGLHR) there are over 4,000 foreign guest workers from Sri Lanka, Bangladesh, India, Nepal and Egypt sewing garments at Classic for duty-free export to the U.S. The story of these women guest workers being sexually abused and raped over the years by their male managers, as well as suffering from physical punishment and deportation for refusing sexual advances, was first broken by Charles Kernaghan, Director of IGLHR, on June 9, 2011 as an alert titled ‘Sexual predators and serial rapists run wild at Wal-Mart supplier in Jordan’. The alert can be found at the following link: http://www.globallabourrights.org/alerts?id=0339

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Consumers are not only willing and ready to trade in their gas-guzzling car for a Prius or Leaf they are also willing to trade in their Nikes for a pair of Toms. As stated in the previous blog, “Do CSR and ethical sourcing mater to consumers of textile products. More and more consumers are going green and forcing companies to follow suit.
Consumers are no longer concerned with the designer label of their favorite little black dress or the brand of their shoes. They are concerned with where their products come from, who sourced them and how are they making changes to go green. Going green is not only just a trend anymore it’s a life style. Even celebrities have jumped on the bandwagon.

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Michael Blanding recently posted an article on the Harvard Business School – Working Knowledge website about new research by George Serafeim of Harvard Business School and Ioannis Ioannou of London Business School that demonstrates that mandatory CSR reporting works on several different levels and offers a model in which to measure it. Here is the link to the article: http://hbswk.hbs.edu/item/6701.html

The article itself has a link to the working paper.

Some key points from the executive summary:
- “In the past 10 years, corporate investors have shown an increasing interest in the social responsibility of the companies whose stocks they pick.”
- “The researchers compared 16 countries that required sustainability reporting with a sample of 42 countries that didn’t. Using several measures, they found that the social responsibility of business leaders and managerial credibility increased in those countries with reporting mandates.”
- “The data provide the first concrete evidence that mandating social responsibility reporting actually makes a positive difference.”

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The detrimental impact of the fashion world has been largely out of sight, out of mind, until now. Introducing an innovative and sustainable textile collection, dusk till dawn, which reincarnates waste products away from landfill and into textiles that truly fulfill the mind, body & soul.

Alas, the realm of refashioning the “glamour” embedded within the fashion industry is born, by dissecting and turning pre-conceived perceptions of the aesthetics of sustainability on its head! In turn exposing the dark side of fashion; including its astronomical impact on the environment and many of the worlds’ poorest people. Just think for a moment, all the processes involved in the fashion and textile industry, from raw material procurement to product disposal. It is truly mind-boggling. No wonder most t-shirts travel the distance of the globe in their production.

Be seduced by the smorgasbord of enticing and eclectic India. The architecture, patterns, religious monuments and colour reveal a multitude of holes and layers. These are embedded within the textiles of this range through a variety of contemporary and traditional techniques.

dusk till dawn serves up something for every one, whether it’s a sensuous evening gown worn at dusk or a dressing gown that glides over you like a second skin at dawn, a feeling of absolute ecstasy is guaranteed, as well as the ability to sleep better at night, knowing that your purchase has lessened the carbon footprint of this diverse industry, one step at a time.

Sustainability traits are becoming more predominant within the textile and fashion industry. More designers are going green with their fashion designs. Designers such as: Eco-skin,Lara-Miller and Reif Designs believe that it is possible to achieve a sustainable fashion industry, by focusing on keeping small carbon footprints, and by informing others about sustainability within the fashion industry.
Sustainability is a compromise of three factors, economy, environment, and social goods. Going green will take time and will not happen overnight. There is currently an estimated 500 eco-designers worldwide, just five years ago there was only 10 or 20. Sustainable fashion is becoming more predominant and beginning to be acknowledged widely. Last year Elle fashion magazine devoted their May issue to green fashion and printed the magazine on recycled paper. Other big retailers like Greenloop, Nordstrom, Edible Arrangements, and Coach are using e-commerce as their first step to being sustainable.

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We have all heard that sweatshops are degrading to their workers. According to War on Want, a non-profit organization campaigning for human rights and the end of poverty, “fashion victims” are working nearly 80 hours per week for a stipend of 5p per hour.

With forced overtime and harsh conditions, where is the light at the end of the tunnel for the workers? The conditions of their situation are awful; stuck in a financial whirlwind, sweatshop workers have no other choice but to accept this low wage and unhealthy work load. So when we say that work is killing them, we are speaking figuratively.

Well, not anymore.

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The short and simple answer: Yes. “So,” you may ask, “what does this mean for my business?” It means that you must be well aware of the consumer sentiment in the textile and apparel industries in order to maintain relevancy among those who buy the textile products you sell or produce.

My assertion is not based on conjecture, but rather on research. Penn Schoen Berland, in conjunction with Burson-Marstellar and Landor, surveyed U.S. consumers in their Corporate Social Responsibility Branding Survey 2010. They found that 70% of U.S. consumers are willing to pay more for goods from socially responsible companies. Think about that. The textile industry in general usually assumes that responsible sourcing methods will result in higher costs, particularly for labor. And this may be true to some degree. However, they also found that 55% of U.S. consumers are more likely to buy products from socially responsible companies when given the choice. This means that there is no reason to assume that your revenue will fall if you source responsibly. In fact, the opposite may be true. The fact that most consumers are more likely to buy products from socially responsible companies, and that most are willing to pay more for them, means that your revenue may actually increase if you adopt ethical sourcing as a company policy. So, whether your business buys or produces fashion apparel, footwear, handbags, textile accessories, home textiles or furnishings, technical textiles, wovens, non-wovens…I could go on but I think you get the point: Every business wants to produce what the consumer wants. And in this case, the consumer wants to buy products from socially responsible companies. So, it’s a pretty easy call really, just practice responsible sourcing and happy consumers will flock to your products.

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Introduction

Japan has long been known for exquisite blue and white textile design. The traditional Japanese indigo dyeing method is called Aizome and uses no synthetic indigo made from fermented dyer’s knotweed. The blue & white colors that can be achieved with Aizome are famous around the world and unmatched in their appearance.

Indigo dyeing in Japan most commonly is used with fabric, but weavers appreciate the light and dark blues in for their designs. So far, Aizome has not been used much in yarn dyeing for knitwear design.

I am an experienced knitter originally from Germany now living in Japan. For my own designs it is my goal to use traditional Aizome techniques in my knitwear – from sowing knotweed and fermenting the leafs to producing and cultivating the dye and finally dyeing yarn for knitting my designs – the whole process from seed to sweater.

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We’ve heard it time and time again: Responsible sourcing costs firms money, profits, because products cost more.  Is this true?  No.  Conversely, research suggests consumers are willing to pay a premium for ethically sourced products.  Dr. June Cotte and Remi Trudel illustrated this in their 2008 article in The Wall Street Journal entitled:  Does Being Ethical Pay?  Consumers in the study were given information about a fictitious T-shirt manufacturer and its product.  Some were told the shirts were 100% organic cotton, others 50%, and yet others 25%.  Another group was told there was no organic component and the control group received no information at all.  Consumers given no information were willing to pay $20.04 for the all-cotton T-shirt.  More tellingly, consumers who knew the T-shirt was produced unethically were only willing to pay $17.33.  However, consumers were willing to pay $21.21 for 100% organic all-cotton T-shirts, a 22% premium over the unethically produced T-shirt.

The authors of the study had this to say, “Efforts to move toward ethical production, and promoting that behavior, appear to be a wise investment.  In other words, if you act in a socially responsible manner, and advertise that fact, you may be able to charge slightly more for your products.”

So if you’re in the apparel business what does this mean for you?

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